Whilst idly wondering to what degree people’s interest in GDPR had declined according to Google Trends since May 25th I found myself contemplating how interest in this correlated to other things, and to my surprise found that both GDPR and Ed Sheeran were both roughly correlated until the introduction of the former. (GDPR in blue, Ed in Red).
Interest then dropped precipitously before a big spike in interest in Ed which was then followed by an inverse correlation over time between GDPR, apparently when people were Googling GDPR they weren’t searching for Ed and vice versa.
What does this tell us about either? My guess is nothing, except that maybe people don’t care about GDPR as much at the weekend as they do about Ed.